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Jennifer Lopez: Coach's new global muse

A little news in the world of luxury, singer and actress Jennifer Lopez will be the embodiment of the New York brand for advertising campaigns from spring 2020.

Thus, all advertisements showing the luxury brand's ready-to-wear, leather goods and shoes will be highlighted by the global star.

"She built her career and redefined standards by doing things her way, like Coach," says the brand.

Founded 78 years ago, the brand is renowned for its leather work, quality and style, which reflects the image of its home town, as well as the international star.

"I am really happy about this collaboration with Coach," says Jennifer Lopez. It's a brand I've always been a fan of, and the next collection resonates particularly with me... a uptown-downtown mix!"

The Coach brand is defined as a brand that emphasizes optimism, authenticity and a strong spirit of integration.

Qualities that have been seen by the brand in Jennifer Lopez.

"Jennifer embodies authenticity. She is a determined person, a true original who has followed her own path by always doing things her way. It is totally in line with Coach and our new campaign," said Stuart Vevers, Coach's artistic director.

We look forward to seeing the results of this collaboration.


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