Published by Kevin TIGA in Fashion news the 3/12/2019 at 13:33
For all those who love the brand and will be staying in Milan or the surrounding area will be interested by this information.
Created by the designer himself, the exhibition, which is called "Accents of Style", opened on November 15, 2019 and ends on February 2, 2020.
This exhibition is a retrospective of bags, shoes and jewellery from the luxury house. It is located in a museum with the particularity of being totally dedicated to the Armani style: the Armani / Silos.
For the record, the Armani / Silos is a showroom located in an old cereal warehouse dating back to the 1950s, in the Tortona area for connoisseurs of the area.
An area of 4500 m² spread over four levels which was inaugurated in 2017.
Another way to leave a mark (already incredibly big) in the history of fashion. A giant who built his empire from scratch.
Indeed, Giorgio Armani remains the last "giant", counting also PIERRE CARDIN, independent of fashion still alive. This is to be welcomed when you consider the difficulty that independent houses can have in existing in today's world.
It is an approach that we can then consider as understanding to want to obtain a huge space to be able to expose our work and our journey to future generations.
A space that can leave a testimony, or even a form of encouragement for young creators who wish to launch themselves (or who have already launched themselves) into an activity is not easy every day.
Since its creation, we have mainly seen Armani's couture and ready-to-wear in the museum. There are several hundred models, classified according to their themes, as well as drawings, sketches, technical equipment, documentaries and films.
A gold mine of knowledge for women enthusiasts, students and researchers.
For this new exhibition, the seams and ready-to-wear models will give way to the designer's accessories, the world of accessories that the designer began to explore in the 1980s.
Interesting fact: on the day of the inauguration, Giorgio Armani presented a few meters later his pre-fall collection 2020-2021. This collection showed the very first high jewellery collection of the luxury brand.
Is it, through the accessories exhibition, a good opportunity for Armani to show its interest in a sector with as much potential as high jewellery?
This is, of course, a more than positive response.
As the luxury jewellery sector is still not very well represented by luxury houses, it would be perfectly profitable for Armani to want to obtain a market share in this field.
With the start of this activity, Armani joined other luxury brands such as Chanel, Louis Vuitton, Dior, Hermès and Gucci.
Photo credit : Giorgio Armani
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